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    Friday, October 29, 2004

    You Love Me... You Really Really Love Me

    Boston got its first World Series championship in 86 years. TV got its most watched Fall Classic in nearly 10 years.

    Take that, Babe Ruth.

    Wednesday night's curse-breaking, series-clinching Boston Red Sox victory over the St. Louis Cardinals averaged 28.8 million fans--many of whom likely kept waiting for a groundball to run through somebody's legs and ruin everything.

    Overall, the four-game series averaged 25.5 million viewers for Fox--the most since 29 million watched the Atlanta Braves and the Cleveland Indians take six games in 1995 on ABC to settle the matter of which team had the most arguably offensive nickname, according to Nielsen Media Research.

    Viewership was up 26 percent from last year's series, which ran six games, and pitted Red Sox rivals the New York Yankees against the ultimately victorious Florida Marlins.

    Brief though it was, the World Series--the first won by the formerly cursed Red Sox since 1918--helped Fox dominate every night its action was featured.

    Sunday's Game 2 was watched by 25.5 million, followed by Tuesday's Game 3 (24.4 million) and Saturday's Game 1 (23.2 million).
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